Bonhishikha launched the ‘No Shame in my Pleasure’ campaign to challenge the shame and guilt women face in prioritising their own pleasure. This campaign celebrates all forms of pleasure: from the simple joys like evening strolls to the more deeper, personal desires of women.
Recognising the pressure women feel to prioritise others over themselves, we explored how pleasure has been politicised. Inspired by Adrienne Marie Brown’s view of pleasure as “happiness, joy, contentment, and satisfaction,” we collected and shared stories from women of all backgrounds in an engaging audio-visual series on social media. The campaign therefore aimed to normalise conversations around pleasure, reclaiming it as essential to wellbeing, sexuality, and equality.
